Love in material world is a product of False Ego
Srimad Bhagavatam 10.14.54 - Love in material world is a product of False Ego (download mp3) , (download flv) and (download mp4)by Mahaprabhu Prabhu at ISKCON Chowpatty
tasmat priyatamah svatma
sarvesam api dehinam
tad-artham eva sakalam
jagad etac caracaram
Therefore it is his own self that is most dear to every embodied living being, and it is simply for the satisfaction of this self that the whole material creation of moving and nonmoving entities exists.
The word caracaram indicates moving living entities, such as animals, and nonmoving living entities, such as trees. Or the word may also refer to moving possessions, such as one’s family and pets, and nonmoving possessions, such as one’s house and household paraphernalia.