Love in material world is a product of False Ego

by Mahaprabhu Prabhu at ISKCON Chowpatty

SB 10.14.54
tasmat priyatamah svatma
 sarvesam api dehinam
tad-artham eva sakalam
 jagad etac caracaram

Therefore it is his own self that is most dear to every embodied living being, and it is simply for the satisfaction of this self that the whole material creation of moving and nonmoving entities exists.

The word caracaram indicates moving living entities, such as animals, and nonmoving living entities, such as trees. Or the word may also refer to moving possessions, such as one’s family and pets, and nonmoving possessions, such as one’s house and household paraphernalia.